In response to overwhelming demand, the Bluey’s World Brisbane season has been extended through to February 2026.

Since opening in November 2024, Bluey’s World Brisbane has welcomed in excess of 200,000 visitors, a significant milestone that reflects the attraction’s popularity with families, fans and visitors.

Inspired by the globally loved Australian TV series Bluey, the attraction has gained international recognition, recently earning a coveted spot on TIME Magazine’s 2025 World’s Greatest Places to Visit list.

The guided Bluey World experience takes visitors on an interactive adventure through the cartoon blue heeler’s iconic Queenslander house, where they can explore all of the rooms, the kitchen and even the backyard.

Since its launch, Bluey’s World has not only delighted fans but has also made a significant impact to Brisbane’s economy, driving tourism and boosting local businesses.

Queensland Minister for Environment and Tourism Andrew Powell described the attraction as a “global sensation”, with visitors  from across Australia as well as New Zealand, North America, the UK, Canada and Singapore.

“Bluey’s World is a drawing fans from around the world to the Heeler family’s home state of Queensland,” Powell said.

“We anticipate that Bluey’s World will help to generate as much as $18 million for our state economy, as visitors make the most of our hotels, restaurants and other hospitality in their time here,” he added.

Bluey and his family have become a global sensation. Photo: Bluey’s World

With high demand for tickets, the attraction remains one of the city’s top family experiences.

Located at Northshore Hamilton. and produced by BBC Studios and HVK World, the Bluey’s World is supported by Tourism and Events Queensland and the Brisbane Economic Development Agency.

Scott Modra, head of commercial, BBC Studios ANZ, said “reaching 200,000 visitors in just a few months is a testament to the love and enthusiasm for Bluey.”

“It’s been amazing to see families from all over the world step into Bluey’s home and immerse themselves in the Heeler family’s adventures,” Modra said.

Bluey’s World Brisbane producer Andrew Kay said the response so far had been phenomenal.

“Seeing families laugh, play and explore the attraction firsthand has been incredibly rewarding, ” Kay said.

“We set out to create a truly special experience, and it’s wonderful to watch it become a must-visit Brisbane destination for fans of all ages.”

Bluey fans planning to visit the Brisbane attraction are encouraged to stay tuned to the official website, with the next ticket pre-release set for May 6, ahead of general public sales from May 7.

Bluey has become a beloved show for children and families around the world and is among the most streamed programs in the US.

The animated series features a family of dogs including blue heeler puppy Bluey, her sister Bingo and their parents.

As well as Bluey’s World, the series has inspired a forthcoming animated feature film, to be released in cinemas in 2027.

Swinburne University media studies academic Joanna McIntyre said the show’s success was due to families watching it together.

“Bluey was the No.1 show with both younger and older children, and was the content that parents were most eager to co-view,” McIntyre said.

In April, Australia House in London – home to the Australian High Commission – hosted a celebratory event organised by BBC Studios in which the embassy was adorned with Bluey flags.