Russians apply for trademark rip-offs after multinationals quit country


The proposed fast food trademark bears a striking resemblance to McDonald's. Photo: Russian Intellectual Property Office
Little more than a week after US multinationals McDonaldâs and Starbucks announced they would cease operations in Russia, some blatantly familiar trademark applications have been filed.
Fast food chain McDonaldâs and coffee chain Starbucks joined dozens of high-profile companies around the world in pulling out of Russia in response to its invasion of Ukraine.
Russia also this month announced it would no longer enforce intellectual property from âunfriendly countriesâ, predominately those who have imposed sanctions on Russia.
Since then, a number of trademark applications have been registered in Russia.
Russian Field-Logistic LLC this week filed a trademark application for the McDonaldâs logo turned sideways, with the famous Anton Chekhov play Uncle Vanya spelled out in Cyrillic.
It came after Russian politician Vyacheslav Volodin told Russian parliament that all McDonaldâs should be replaced by a domestic network called âat Uncle Vanyaâ.
Filings have since been made for the Cyrillic versions of McDonaldâs and McDuck [the Russian nickname for McDonaldâs], as well as the latin alphabet version of Starbucks, legal news site Law 360 reported.
It is not known which, if any, of the trademarks will be approved.
McDonaldâs recently revealed it has 847 stores in Russia since opening its first store in Moscowâs Pushkin Square in 1990, most of which are company owned rather than franchises.
All have now been temporarily closed due to the Ukraine invasion, with McDonaldâs CEO Chris Kempczinski saying the war in Ukraine had caused âunspeakable suffering to innocent peopleâ.
He added: âWe join the world in condemning aggression and violence and praying for peace.â

McDonaldâs is one of many multinationals to cease operations in Russia. Photo: Getty
Starbucks is thought to have 130 stores in Russia, which have also closed due to Russiaâs aggression.
The two chains are among a host of multinationals â including Coca Cola, Pepsi, H&M, Ikea, Disney, Nike, TJX Cos, Apple, Netflix, TikTok, Mercedes-Benz and Airbnb â to have announced they have restricted or stopped their businesses in Russia.
A Russian court last week cleared a citizen to freely use the Peppa Pig and Daddy Pig trademarks, from the popular childrenâs series owned by Entertainment One UK, in retaliation for the UK issuing sanctions against Russia, Law 360 reported.
Just days later, the Russian government issued a decree saying patented inventions from âunfriendly countriesâ can be used without payment or permission.
The list of unfriendly countries included the US, UK, the European Union states, Australia, Canada, New Zealand, Korea and Taiwan.








