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Donald Trump accused of ‘exploiting religious faith’ over branded Bible profits

Source: YouTube/Lee Greenwood

US President Donald Trump has been accused of “a stunning example of political pandering and exploiting religious faith for personal profit”.

Financial disclosure forms have revealed one of the latest ways in which the President has profited from the presidency – this time by licensing his name to the “God Bless the USA” Bible sold by supporter and country music star Lee Greenwood.

The Bible bearing Trump’s name is being sold for US$99.99 ($144) – as are the “First Lady Edition” and the “Vice Presidential Edition.”

According to his latest financial disclosures, Trump has earned a total of $1,514,521 ($2,182 497) from placing his name on the religious text in a package that also includes copies of the US Constitution, the Declaration of Independence, the Bill of Rights, the Pledge of Allegiance and the handwritten chorus of Greenwood’s 1984 song Good Bless the USA.

About US$1.3 million ($1.9 million) was earned while Trump was campaigning ahead of the 2024 election, while about US$208,000 ($300,000) has flowed to the President in 2025.

“Trump wraps himself in Christianity, wraps the Constitution inside a Bible, and is persuading supporters to finance his political brand while enriching himself to the tune of more than $1.5 million,”said Freedom From Religion Foundation co-president Anna Laurie Gaylor.

“As all things are with Trump, this has always been about money.

“It is a stunning example of political pandering and exploiting religious faith for personal profit.”

Hemant Mehta of The Friendly Atheist noted that the disclosure also showed about US$1.4 billion ($2 billion) that Trump made last year from “crypto-related schemes” and US$80 million ($144 million) from lawsuits against media companies including US broadcasters CBS and ABC.

Trump has suggested the Bible venture is closest to his heart, saying in a video promoting the basic version of the “God Bless the USA” Bible — which sells for US$59.99 ($86) – that the religious text is his “favourite book”.

“Christians are under siege,” he stated in the video. “We must protect content that is pro-God. We love God, and we have to protect anything that is pro-God.

“Our Founding Fathers did a tremendous thing when they built America on Judeo-Christian values.”

The notion that the US was founded as a Christian nation has long been a fixation of the far right. It was deeply embedded in Trump’s celebrations marking the 250th anniversary of the US Declaration of Independence, but historians say there is no evidence for the claim.

“The only rules they wrote about religion were ones that keep religion at arm’s length,” Princeton University professor Kevin Kruse told The Washington Post as the White House planned an all-day prayer event on National Mall in May.

“There’s a difference between saying America is a nation with many Christians in it and that America is a nation dedicated to Christianity and defined by it,” Kruse said.

Both Mehta and the FFRF noted that Trump has “struggled to discuss even the most basic aspects of the Bible, declining on multiple occasions to identify a favourite verse or even express a preference between the Old and New Testaments”.

“Trump’s Bible enterprise demonstrates how easily religious symbolism can be weaponised to enrich politicians while undermining the constitutional principle of state/church separation that protects believers and nonbelievers alike,” the FFRF said.

Gaylor added that “religion should never be a marketing strategy”.

“Nor should the office of the presidency become a platform for selling religious merchandise,” she said.

“Americans deserve leaders who respect both religion and government enough to keep them separate – not presidents who see faith as another licensing opportunity.”

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