Qantas, Virgin optimistic about pandemic recovery, aim to fuel demand with cheap flights


Thousands of Australian travellers have lost money from bookings cancelled due to COVID.
Australiaâs airlines are bouncing back from the coronavirus pandemic despite delays to the nationâs vaccine rollout, with travellers set to benefit from cheap domestic air fares designed to fuel demand.
On Thursday, Qantas Group announced that its pandemic recovery was gaining speed, with all Qantas and Jetstar domestic crew now back at work.
âWeâre now seeing really positive signs of sustained recovery,â chief executive Alan Joyce said.
âThis is the longest run of relative stability weâve had with domestic borders for over a year and itâs reflected in the strong travel demand we saw over Easter and the forward bookings that are flowing in each week from all parts of the market.â
In the short term, the airlines will be hoping to entice customers to return to the skies with low fares, the firm revealed.
Qantas Group now expects its domestic capacity to reach beyond 90 per cent of pre-COVID levels by mid-2022, with Jetstar set to âexceed 100 per cent due to strong leisure demandâ.
The governmentâs half-price flights offer has helped, with the group selling 250,000 fares sold in the first two weeks of the program, as has the return of âthe majority of corporate and small to medium business travelâ.
Mr Joyce also described the upcoming launch of the two-way trans-Tasman bubble between Australia and New Zealand on April 19 as âgreat news for the tourism sector as a wholeâ.
However, rather than putting on new flights to cater to trans-Tasman travellers, Qantasâs chief competitor Virgin Australia has taken a wait-and-see approach.
âThe upcoming trans-Tasman bubble launch is providing a boost to the Qantas Group and Air New Zealand, but Virgin is keeping its powder dry for a few months to focus on Australiaâs domestic aviation,â Monash University aviation expert and co-author of Up In the Air Greg Bamber explained.
Australiaâs domestic aviation industry is âbouncing back in spite of the coronavirus pandemic in two segments: Leisure-based travel and fly in/fly out workersâ, Professor Bamber told The New Daily.
Virgin revealed its plans to fast-track growth and support the tourism sectorâs recovery on Thursday, announcing an agreement to lease an additional 10 Boeing 737-800 aircraft.
âMore aircraft means more flying, and with easing travel restrictions, there are more opportunities to further support domestic tourism and the nationâs economic recovery from COVID-19,â Virgin Australia Group chief executive Jayne Hrdlicka said.
The airline plans to have more than 80 per cent of its pre-pandemic domestic capacity operating by mid-June, with a focus on expanding key business and leisure routes including new routes from Melbourne to Hamilton Island, Melbourne to Darwin and extended Brisbane to Launceston, and Melbourne to Ballina Byron seasonal services.
âToday, we are operating around 850 weekly return flights, and as we approach the June school holidays, we will add another 220 return flights per week to our schedule,â Ms Hrdlicka said.
âWeâre hopeful that domestic border closures will soon be a thing of the past and are continuing to see positive signs of consumer recovery.
âAs an example of this, weâve had multiple record-breaking sales days of half-priced fares, with more than 75 per cent of the tickets being booked for travel from May onwards.â
International flights to return despite vaccine delays
Qantas is sticking by its international travel relaunch date of October 31, which originally coincided with the Morrison governmentâs initial deadline to have all adults vaccinated against COVID-19.
Although the Prime Minister has refused to nominate a new date when Australians can expect to be vaccinated by (âmaybe Christmasâ), Qantas is pushing ahead with its plans to resume long-haul overseas travel.

Scott Morrison originally promised to have Australians vaccinated by October 31.
Mr Joyce said the airline remained in âregular dialogueâ with the federal government.
âThe vaccination program is absolutely key to restarting international flights in and out of Australia,â he said.
âWhile there have clearly been some speedbumps with the vaccine rollout, we are still planning for international flights to resume in late October.â
But Professor Bamber said Qantasâ international flights relaunch will hinge on Australiaâs international borders reopening.
âGiven the issues with Australiaâs vaccine rollout, Qantasâ October 31 target for international flights to resume is optimistic,â he said.
In 2020, COVID-19 saw global airline passenger traffic plummet by two-thirds, with the International Air Transport Association predicting that traffic in 2021 will reach just half of pre-pandemic levels.
A report released by Deloitte Access Economics this week estimated international travel could take until 2024 to return to pre-pandemic levels.








