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‘Granola girl’ social media trend hides real risks of Aussie bush

It is not suggested hikers rescued in Tallebudgera Valley were involved in the 'granola girl' trend.

Source: Queensland Police

The social media “granola girl” trend may be creating a false representation of bushwalking, masking the struggles and dangers hikers face, an expert has warned.

Di Westaway is a mother, grandmother and the founder of Wild Women On Top, a Sydney-based, female-focused adventure group that runs guided hikes Australia-wide and internationally.

Westaway, 66, said she had recently seen a surge in popularity in outdoor activities among young people, with many taking to social media to share footage of their adventures.

“It’s so good that hiking is now trendy for young people,” said Westaway, who has been in the industry for 25 years.

“Granola girl” is fuelled by influencers who spruik a free-spirited and eco-conscious lifestyle, with outdoor adventure at its core.

Globally, its hashtag has 2.6 billion views on TikTok alone with the trend encouraging people to share videos and pictures of their outdoor adventures or lifestyles.

But Westaway urged caution, saying that tackling the Australian outdoors was not always “pretty”.

Her comments come after four hikers were rescued in two incidents in 24 hours in the Tallebudgera Valley in the Gold Coast hinterland last week. It is not suggested the hikers were involved in the “granola girl” trend.

“The Australian bush is so wild and so remote, and it’s so easy to get lost in it,” Westaway said.

“I think sometimes people see these extraordinary views and believe anyone could get there and back safely.

“They’re underestimating the preparation needed.”

bush rescue

There were two recent rescues in Tallebudgera Valley. Photo: Queensland Police

Last Thursday night, a 22-year-old and a 19-year-old woman contacted emergency services after they got stranded on a hike at Mount Cougal. The Rescue 500 chopper was quickly dispatched, but due to rugged terrain and fading light, it was unable to winch the pair out, police said.

It returned on Friday and the duo was “successfully extracted from the trail” just before 6am, Gold Coast Superintendent Brett Jackson said.

Less than 24 hours after the first distress call, two more hikers were rescued after they were injured and became stranded at Bally Mountain.

A 19-year-old woman and 20-year-old man were winched to safety by the Rescue 500 about 4.20pm last Friday. They were taken to Gold Coast University Hospital for treatment for minor injuries.

Westaway hoped the incidents would not deter adventurers from discovering the “joy of nature”, but rather highlight the preparation and precautions hikers should take.

“It’s so good for the mind, body and spirit to be out in nature,” she said.

“But people have to do it safely.”

She encouraged hikers to “consciously” prepare before they set off.

“I would hate for people to be scared to get out in nature – that’s not the answer,” she said.

“But people do need to train, prepare and learn how to be in the bush.”

She said there were extensive resources and groups for people wanting to learn the necessary skills.

The Department of Environment and Tourism also regularly shares information on bushwalking and hiking safety.

According to a spokesperson, the top 10 tips are:

  • Prepare in advance;
  • Know your limits;
  • Never hike alone;
  • Stay on marked paths;
  • Dress and pack smart;
  • Respect the environment;
  • Be wildlife aware;
  • Understand trail etiquette;
  • Be prepared for emergencies;
  • Work with the weather.

Republished from InDaily

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