Commonwealth Bank named Australia’s most trusted major bank
New data shows how much Australians trust the major banks. Photo: AAP
Commonwealth Bank has been named as the most trusted of Australia’s major banks, new figures reveal.
Data from marketing firm Tracksuit on Wednesday showed CommBank (57 per cent) ahead of the likes of ANZ (52 per cent), National Australia Bank (48 per cent) and Westpac (47 per cent).
All of the big four scored ahead of smaller banks including Suncorp (46 per cent), IMB Bank (43 per cent), St George Bank (43 per cent), Macquarie Bank (38 per cent) and ING (34 per cent).
The survey took in the views of more than 1000 Australians between May and July.
But the big four performed worse when Australians were asked what banks they would consider actually using, suggesting their general perception is running ahead of their actual marketing.
Only 45 per cent of surveyed Australians said they would consider using Commonwealth Bank, while 30 per cent would use NAB, 30 per cent Westpac and 28 per cent ANZ.
“Consideration for larger players Westpac and NAB has seen a significant decline among males over the past three months,” Tracksuit said in its latest report.
“Although, consideration for smaller banks among males has remained stable.”
Banks have faced considerable reputational headwinds in recent years since the banking royal commission and more recently as they report large profits post-pandemic.
Higher interest rates have increased mortgage repayments, which have squeezed households and considerably increased the profits being booked by CBA, NAB, ANZ and Westpac too.
The major banks in particular have come under pressure over rapid increases in interest rates they charge lenders and much slower rises in savings rates they pay out to their customers.
Federal Treasurer Jim Chalmers has even gone so far as to direct the Australian Competition and Consumer Commission (ACCC) to investigate whether banks were ripping off customers by failing to pass on increases in savings rates fast enough.