Qantas has appointing advertising executive and popular Gruen Planet personality Todd Sampson to its board of directors.

Mr Sampson, best known as a panellist on the ABC’s “Gruen” programs, including The Gruen Transfer, Gruen Planet and various spin-offs, will join the airline’s board as a non-executive director on February 25.

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He is also a member of the Fairfax board of directors and national chief executive of ad agency the Leo Burnett Group.

Qantas chairman Leigh Clifford said Mr Sampson’s appointment would add to the airline’s marketing expertise.

“Todd will bring a wealth of marketing experience to the Qantas board, as well as broader business acumen from the senior leadership and strategy roles he has held,” he said in a statement.

Mr Sampson said it was an honour to join Qantas, describing it as “one of the most iconic brands in the world”.