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LeBron James becomes first active NBA billionaire

LeBron James has made history by becoming the first active NBA player to reach billionaire status.

The 37-year-old Los Angeles Lakers star officially joined the three comma club, with his net worth bouncing above $US1.2 billion ($1.7 billion) in pretax earnings, according to Forbes.

James’ NBA salary from Cleveland Cavaliers, Miami Heat, and the Lakers has earned the four-time MVP $383 million in the past 19 seasons and raked upwards of $900 million from endorsements and other business ventures since entering the league in 2003, the magazine states.

Despite missing the NBA finals in a tumultuous season for his LA team, Lebron earned more than $121 million in the past year to capture his new billionaire title.

Forbes accredits James’ lucrative endorsement deals with Nike, Pepsi, AT&T and Walmart as big components of the four-time NBA champion’s off-court success.

It said James structured deals to include equity in those brands, giving him a ā€œcut of the upside instead of a quick paycheckā€.

In 2003, James first signed with Nike as an 18-year-old, turning down Adidas and Reebok in favour of a potential long-term partnership.

In 2015, he signed a lifetime agreement with the clothing giant, rumoured to be worth more than $1 billion.

A significant stake in movie studio SpringHill Entertainment, which helped produce Space Jam: A New Legacy, also helped James achieve the billionaire status he had long dreamed of.

ā€œIt’s my biggest milestone,ā€ LeBron said in a 2014 interview with GQ magazine.

ā€œObviously. I want to maximise my business. And if I happen to get it, if I happen to be a billion-dollar athlete, ho. Hip hip hooray! Oh, my God, I’m gonna be excited.ā€

James’ mother, Gloria James, was 16 when she had LeBron, and he has previously said he has never met his father.

ā€œWe had pressures as far as where the hell we gonna sleep at,ā€ he told the US’s 60 Minutes in 2009.

ā€œYou know, from night, day to day, night to night. How we gonna eat from day to day, night to night?ā€

Michael Jordan is the only other NBA star to have reached billionaire status. He reached it a decade after his playing career in 2014.

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