A new report suggests there is a growing generational rift in Australia, where Baby Boomers claim they are experiencing ageism from younger generations.

The Gen Seen Report 2024 found that nearly one in four Australians aged over 50 have been referred to as a “Boomer” in a negative way, or simply been dismissed with the cutting phrase “OK, Boomer”.

Meanwhile, 14 per cent of Australian women aged over 50 have been called a Karen.

Most of the alleged ageism is happening on social media and over half of people aged over 50 believe Gen Z is the most ageist of all generations.

The report was commissioned by Australian Seniors in partnership with the consumer research group MyMavins.

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It wasn’t just Baby Boomer-related phrases that have older Australians down.

More than one in seven, or 73 per cent feel “less visible” in society. particularly those aged between 60 and 64 years old.

“Despite feeling overlooked by society, most (57 per cent) respondents believe their best days are yet to come, illustrating a significant disconnect between societal views and individual optimism,” a press release noted.

Older Australians feel optimistic about ageing, but the generational rift is getting to them.

Why is there a divide?

The report outlined there are a few reasons why there is tension between Gen Z and Baby Boomers.

Differing values and beliefs were the leading cause of the rift, while attitudes towards political correctness was another reason.

A shift from traditional lifestyles is apparently causing tension, as are disagreements on social and political issues, and perspectives on sustainability and property ownership also part of the reasons for the divide.

Among the 5000 Australians surveyed, 69 per cent feel as though younger Australians have much less respect for older people these days, compared to when they were younger.

Ageism a ‘double-edged’ issue

Many older Australians have a positive outlook on ageing, however, 81 per cent believe ageism is prevalent in today’s society and 71 per cent have experienced it in some way, shape or form since hitting 50.

Three in 10 respondent reported experiencing ageism online, but the Australian workforce is also a breeding ground for being discriminated against due to their age.

After hitting 50, 42 per cent said they felt “less seen or heard” while at work, 83 per cent feel “undervalued” and 78 per cent think they go unnoticed when compared to their younger peers.

“We’re facing a double-edged issue here,” said Dr Marlene Krasovitsky, a consultant on the World Health Organisation’s Global Campaign to Combat Ageism.

“Firstly, ageism remains so deeply ingrained in our society that it often goes unnoticed. Secondly, a troubling consequence of ageism is the feeling of becoming invisible.”

Krasovitsky explained many people believe their “prime” begins at 51 years old, but it’s about then that perceptions of a person begins to change.

“Despite our optimism for the future, especially regarding our potential, this sentiment is not always shared by others, particularly prospective employers,” she said.