Results of the Aldi lookalike branding poll

Aldi has long found success be making its own-branded products look similar to better known brands. Is this fair?

• Yes – Aldi’s products are cheaper and shoppers can tell the difference – 74%

• No – it’s misleading and tries to fool customers – 19%

• Not sure – I guess if/when they go too far they get punished – 6%

1718 votes