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US election turns into popularity contest as stars take sides

Bruce Springsteen campaigns for Kamala Harris

Source: Go.Kamalaharris.com

With less than a week to go until Americans head to the polls, Kamala Harris and Donald Trump are stacking up last-minute celebrity endorsements – with the star power leaning heavily in Harris’s favour.

The public votes of confidence from billionaires, actors, singers and athletes weighing in on the US election race won’t guarantee either candidate success.

But experts previously told TND they do affect – and sometimes conflict – with each candidate’s branding.

“You may be seen as a celebrity, but you are a very wealthy individual: Taylor Swift flies around on a private jet,”Australian National University political branding expert Andrew Hughes said.

“Tell me any other political campaign that uses someone who flies in a private jet to endorse a political party that likes to associate with the working class?”

Australia Institute senior researcher Emma Shortis said the endorsements showed the divide between the candidates, with the Democrats more closely aligned with Hollywood, while Trump endorsements came from a “very white space of celebrity”.

“It is also clear that it bothers Trump more than previous Republican candidates,” she said.

Celebs for Harris

Bad Bunny

The latest celebrity support for Kamala Harris came from Puerto Rican musician Bad Bunny, who signalled support for Harris by sharing a clip on social media of the vice president’s plans for Puerto Rico after a speaker at Trump’s New York rally called the country a “floating island of garbage”.

Beyoncé and Kelly Rowland

This came just days after Harris scored another major coup in the form of endorsement from Beyoncé and Kelly Rowland.

Beyonce

Superstar singer Beyoncé endorsed Kamala Harris during a campaign rally at Houston, Texas. Photo: Getty

“I’m here as a mother, a mother who cares deeply about the world my children and all of our children live in,” Beyoncé said at the Texas rally.

“A world where we have freedom to control our bodies. A world where we’re not divided.”

Eminem

The rapper introduced Barack Obama at a Harris rally in Detroit last week, where he said Harris supports a future for this country where people’s freedoms “will be protected and upheld”.

Taylor Swift

Swift announced in September she would cast her vote for Harris, and said she was compelled to share her endorsement after AI-generated images of her and her fans endorsing Trump were circulated online and shared by the Republican candidate.

George Clooney

The actor was one of the first celebrities to officially endorse Harris after she announced she was running for the presidency, just weeks after Clooney publicly implored President Joe Biden to step back from the race after his disastrous debate performance against Trump.

Willie Nelson

The 91-year-old country singer performed at Friday’s Texas rally, asking the crowd, “We ready to say Madam President?”

Others

Other big names who have publicly endorsed Harris include, but are not limited to:

Musk at Trump's Madison Square Garden rally

Source: PBS News

Celebs for Trump

Elon Musk

Musk has emerged as one of Trump’s biggest supporters during the election race, even creating a daily $1 million ($1.5 million) lottery for swing state voters who pledge to vote for Trump.

Mel Gibson

Gibson threw his support behind the Republican candidate due to Harris’s “miserable track record”.

“No policies to speak of. She’s got the IQ of a fence post,” he said.

Kelsey Grammer

The Frasier actor told New York Times he does not “go along with a lot of what is preached in Hollywood”.

“I go along with what is preached in Christianity,” he said.

Zachary Levi

Speaking at a September rally for Trump in Michigan, the actor  said he grew up in a conservative Christian family, and Trump would help “take back” the US and make it great again.

Ye 

After his unsuccessful 2020 presidential bid, rapper Kanye West (currently going by Ye) re-affirmed his vote for Trump this year.

Hulk Hogan

The former professional wrestler has put on colourful displays at Trump rallies, dancing and ripping off his shirt on stage.

“I don’t see no stinkin’ Nazis in here. I don’t see no stinkin’ domestic terrorists in here,” he said at a Trump rally on the weekend.

“The only thing I see here are a bunch of hard-working men and women that are real Americans, brother.”

Others

Other big names who have publicly endorsed Trump include, but are not limited to:

  • Dr Phil
  • Jon Voight
  • Kid Rock
  • Roseanne Barr
  • Dennis Quaid
  • Tucker Carlson
  • Joe Exotic.
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