College shooting sweatshirt is ‘beyond poor taste’

An American clothing retailer has been forced to apologise after releasing a blood-splattered sweatshirt that rekindled painful memories of the shooting of four Kent State University students in 1970s.

The Kent State University sweater sold by Urban Outfitters references the 1970 killing of four students protesting the Vietnam War by the Army National Guard in Ohio.

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In a statement, Kent State University described the sweatshirt as “beyond poor taste”.

“We take great offence to a company using our pain for their publicity and profit,” said the statement.

“This item is beyond poor taste and trivialises a loss of life that still hurts the Kent State community today.”

After a backlash on Twitter, Urban Outfitters apologised for the garment, saying in a tweet: “It was never our intention to allude to the tragic events that took place at Kent State in 1970.”

Twitter users said they would boycott the store, with many rejecting the retailer’s apology.

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