How women in socks inspired a skyscraper

Elenberg Fraser

Elenberg Fraser

What does a skyscraper have to do with a pop star?

To answer that question, first check out this picture of a building that has been approved to be built in Melbourne.


Then take a look at the following picture. We’ll tell you more about where it came from after the break.

The building was inspired by this famous pop-star's outfit in her music video.

The building was inspired by this famous pop star’s outfit in her music video.

If you guessed Beyonce was behind those curves, you are a smart cookie.

Australian architecture firm Elenberg Fraser designed their 226-metre high tower to emulate the former Destiny’s Child star’s curves, displayed in the music video for Ghost.

“For those more on the art than science side, we will reveal that the form does pay homage to something more aesthetic – we’re going to trust you’ve seen the music video for Beyonce’s Ghost,” the Melbourne-based studio wrote on its website.

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The tower will include 660 apartments over 68 storeys, including a hotel with 160 rooms.

But the form of the building was an engineering feat that took in impacts of wind and the site’s footprint.

“The complex form – a vertical cantilever – is actually the most effective way to redistribute the building’s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements,” the studio’s statement said.

The building will eventually be build on the site of the Savoy Tavern, which was derelict for 20 years until it was reopened in 2014.

The pop queen used a run-down weatherboard cottage on Beith Street in inner-northern Brunswick, Melbourne, for a music video in 2013.

See artist impressions of the finished building after the video of Beyonce’s Ghost.



apartment-elenberg-n7715-newdailyMore images can be seen here.

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