New generation of cheaper electric vehicles rolls in

Automaker MG has pledged to sell 3000 electric hatchbacks in the Australian market in 2023.

Automaker MG has pledged to sell 3000 electric hatchbacks in the Australian market in 2023. Photo: AAP

One of three electric vehicles priced at less than $40,000 will arrive in Australian dealerships this week in a move its manufacturer promises will be a game-changer for adoption of the technology.

And MG said the company was confident it would sell at least 3000 electric hatchbacks in the country this year, making the vehicle one of Australia’s top-selling electric cars.

The MG4, with its entry model costing $38,990, will be the second-cheapest electric vehicle on the market, at $100 more than the BYD Dolphin that is due to arrive within weeks.

The GWM Ora, which had its price cut to $39,990 in July, is already in dealerships.

MG Motor Australia and New Zealand chief executive Peter Ciao said the company had cut back its profit margin on the MG4 hatchback to make greener vehicles available to a new audience.

“We want a big change in this market,” Mr Ciao said.

“If you were originally planning to buy (a petrol car), you can now get pure electric.”

The MG4, which received a five-star ANCAP safety rating on August 3, features five driving modes, regenerative braking, adaptive cruise control, a 10.25-inch touchscreen, and seven-year warranty.

The battery range for its entry model is rated at 350 kilometres per charge.

MG sales director Kim Nguyen said the brand expected to sell more than 3000 hatchbacks in Australia in five months.

“This is a game-changer,” she said.

“We are confident we help over 3000 customers get behind the wheel of MG4 by the end of this year.”

The Electric Vehicle Council estimates 130,000 battery-powered cars are in use in Australia, with the figure forecast to reach 180,000 by the end of the year.

Electric cars made up 8.4 per cent of all new vehicle sales between January and June this year, more than double the figure from 2022.

But MG product manager Kevin Kou said Australia still had a long way to go to catch up to electric vehicle sales in European countries, China, the United Kingdom or United States, and Australia’s National Electric Vehicle Strategy had identified high prices as one of the challenges holding back progress.

“With aggressive pricing, we can help further the adoption of electric vehicles,” he said.

“Price accessibility means a faster transition to a sustainable future with zero tailpipe emissions, quieter streets, healthier neighbourhoods and, for those with solar power, better energy independence.”


Stay informed, daily
A FREE subscription to The New Daily arrives every morning and evening.
The New Daily is a trusted source of national news and information and is provided free for all Australians. Read our editorial charter
Copyright © 2024 The New Daily.
All rights reserved.