Belle Gibson fined $410,000 for misleading consumers

Belle Gibson has been fined $410,000 for misleading consumers.

Belle Gibson has been fined $410,000 for misleading consumers. Photo: Supplied

Fake wellness blogger Belle Gibson has been ordered to pay a fine of $410,000 after being found guilty of misleading and deceptive conduct earlier this year.

The Federal Court in Melbourne found she misled her readers when she claimed her brain cancer was cured through alternative therapies and nutrition.

It was later revealed she never had the disease.

Ms Gibson made $420,000 after building a social media empire and releasing The Whole Pantry cookbook and app, based on the claims.

Consumer Affairs Victoria (CAV) launched an investigation, and in June 2016 brought a civil case against Ms Gibson and her company Inkerman Road Nominees, which has been shut down.

The court heard Ms Gibson made false claims about donating a large portion of her profits to charities.

In March, Federal Court Judge Debbie Mortimer upheld “most but not all” of CAV’s allegations against Ms Gibson.

She said Ms Gibson may have been under “some kind of delusion” that she had brain cancer.

Ms Gibson has been fined for five separate contraventions of the Australian Consumer Law Act.

The fine includes:

  • $90,000 for failing to donate proceeds from the sale of The Whole Pantry app, as publicly advertised
  • $50,000 for failing to donate proceeds from the launch of The Whole Pantry app
  • $30,000 for failing to donate proceeds from a 2014 Mother’s Day event
  • $90,000 for failing to donate other company profits
  • $150,000 for failing to donate 100 per cent of one week’s app sales to the family of Joshua Schwarz, a boy who had an inoperable brain tumour

Ms Gibson was also ordered to pay $30,000 in prosecution costs.

Ms Gibson was not in court for today’s ruling and did not attend court hearings earlier in the year.

Last year, CAV took action against publisher Penguin, which paid Gibson for her book when it went on sale in mid 2013

The action was withdrawn just a few months later, but Penguin was fined $30,000 because it sold and promoted the book by “making false and misleading representations”.

Stay informed, daily
A FREE subscription to The New Daily arrives every morning and evening.
The New Daily is a trusted source of national news and information and is provided free for all Australians. Read our editorial charter
Copyright © 2024 The New Daily.
All rights reserved.