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Hollywood star Ricky Gervais has lent his considerable Twitter celebrity to the campaign against Western Australia’s controversial shark kill policy.

Gervais, the creator of the smash-hit comedy The Office, appeared on social media holding up a sign decrying the WA government plans to catch and kill any shark 3m or over that comes within 1km of a Perth beach.

Gervais was one of several UK celebrities who gave their support to the campaign while appearing at the British National Television Awards overnight.

Not only supporting sharks. @rickygervais is supporting evidence based policy with his #noWAsharkcull #SnapForSharks pic.twitter.com/fly5OAhvL8

— Emma L Johnston (@DrEmmaLJohnston) January 23, 2014