Hamish Blake and Andy Lee have been named GQ men’s magazine’s 2013 ‘Men of the Year’.

While ultimately a lavish advertising gimmick, the Men of the Year awards is, we assume, supposed to be an honest snapshot of the trends of the time. Blake and Lee are certainly two of the most popular people in Australia, so the magazine got that part right.

Alongside the comedy duo, Academy Award winning actor Russell Crowe was a made into a GQ ‘Icon’ and Cold Chisel frontman Jimmy Barnes was awarded ‘Legendary’ status.

As is the case with this annual awards for the magazine the world over, one lucky lady was also chosen as ‘Woman of the Year’. The 2013 award went to Australian model Jessica Hart, notable for her recent appearance on the runway for Victoria’s Secret’s Fashion Show.

Many of the awards are verging on the ridiculous (ahem, Hart) and the magazine wheeled every Tom, Dick and Harry who has ‘done good’ or ‘looked good’ this year.

Some of the more interesting gongs included: ‘Politician of the Year’, which went to Malcolm Turnbull – we assume because he is just so sharp and middle of the road politically, the ‘Lifetime Entrepreneur’ award was won by Mushroom Records founder Michael Gudinski, and the ‘Creative Force of the Year’ that went to chef Curtis Stone.

There were a couple of honourable mentions though: it was nice to see AFL star Adam Goodes take home a ‘Chivalry’ prize for tackling racism, as it was for Movember chief executive Adam Garone, who accepted the  ‘Social Force of the Year’ for the charity.

Other awards went to:

Man of Style – Jarrod Scott

Inspiration of the Year – James Magnussen

Breakthrough of the Year – Jai Courtney

TV Actor – Matt Le Nevez

Fashion Designer – Dion Lee

Band of the Year – The Rubens

Comedian of the Year – Dave Thornton

Artist of the Year – Ben Quilty

Chef of the Year – Colin Fassnidge

Visionary of the Year – Baz Luhrmann