A man’s gift for his wife’s birthday has gone viral after he decided to buck the gender norms of sexy lingerie shoots.

Canadian man Brendon Williams decided he wanted to give his wife something special for her January birthday, so he contacted friend and professional photographer, Masika May.

According to Mashable, Ms May agreed to do the shoot despite the left-of-centre concept.

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“I have known his wife my entire life and have photographed every milestone this couple has had, so of course I said yes, even though it’s not normally the type of photos I take,” she told the site.

Since dubbed a ‘dudeoir’ (instead of ‘boudoir’) photo shoot, the result was a compilation of come-hither poses featuring good-sport Mr Williams, who unlike most lingerie models, is covered in thick black hair.

“I was just hoping I would make my wife laugh,” he told website Cheknews of the images, which feature Mr Williams in a bubble bath, lazing on a bed and gazing wistfully out the window next to flowing white curtains.

One image shows Mr Williams in a vulnerable position on a work desk, wearing just cotton underwear and tortoise shell spectacles.

And the reaction from his wife? “I love it, he’s so handsome and I’m just so glad I have it and I’m going to treasure it forever,” she told Cheknews.

“I knew he’d get a little bit of attention but I did not think worldwide.”

All images courtesy of Masika May Photography