Why you should think twice before uploading an image to Facebook

Facebook can store an indefinite record of a userâs identity using a facial recognition tool, which if not switched off can also affect Facebook non-users, a leading tech expert has confirmed.
The social network giant will have to face a class action lawsuit for allegedly creating and storing facial recognition algorithms of Facebook users in Illinois without their consent, US District Judge James Donato ruled on Monday.
Anyone in Illinois who claimed to have had their images unlawfully scanned and their biometric data stored after June 7, 2011 â the date when Facebook introduced its âTag Suggestionsâ tool â will be able to partake in the class action against the company.
In a statement, cited by Reuters, Facebook said the case had âno meritâ and that the company would defend itself âvigorouslyâ.
While Facebookâs facial recognition feature may breach privacy laws in Illinois, the tool essentially gives Facebook permission to analyse images âin ways that are not necessarily obvious to youâ, Tama Leaver, associate professor in internet studies at Curtin University, said.
Anytime somebody uploads a photo, Facebook will attempt to detect any faces by scanning the image. For each face it recognises, Facebook creates a mathematical signature and runs it through a database of face templates to look for similar matches.
âThat all happens whether you like it or not,â Dr Leaver said.
The facial recognition feature is turned on by default, although users can turn it off.
If itâs on, and youâre in another personâs photo, Facebook will notify you if you havenât been tagged.
While Facebook gives users the opportunity to turn the facial recognition technology off, âwhat youâre not able to do is tell it not to do it at allâ, Dr Leaver said.
âIt is one of those difficult things where yes we can ask Facebook not to show us that itâs happening but we canât stop it from happening.â
Even if users avoid uploading images altogether, Facebook can still find you in images that other people upload and start the facial recognition process again.
âFor there to be no record of you ever made, you and anyone who has ever uploaded a photo of you must have turned face recognition off,â Dr Leaver said.
âBecause itâs not the default setting itâs very unlikely for that to ever be the case.â
Parents need to be especially âmindfulâ of any images they upload of their children, because Facebook can create a face template of any non-user, he said.
âOnce youâve got a few hundred photos of your kids, then Facebook will be able to identify them indefinitely, even if those kids donât have Facebook profiles of their own.â
Even as few as 20 images can allow Facebook to build a facial recognition index of a user.
âIf they were good quality photographs of a similar kind, 20 or 30 would probably do the job,â Dr Leaver said.
âOne-hundred photos would be more than enough to be highly effective in most cases.
âIt means Facebook has a better idea of who we are, and who we interact with.â








