Old Spice ad takes a bizarre look at manhood

Old Spice’s latest commercial taps into the viral success it perfected with the “Old Spice Guy”, with a bunch of borderline-creepy American moms lamenting the maturity of their sons.
“Oh, I didn’t see it coming, but it came in a can / Now my sweet son’s sprayed into a man.”
What do you think – bizarre or brilliant?
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