If you’ve scrolled social media recently, you might’ve seen influencers flaunting their “perfect” tan lines – all achieved by baking under the sun – sometimes even during high UV index hours.

It’s like a step back in time to when tanning was considered cool, but here’s the harsh truth: There’s no such thing as a safe tan.

The TikTok tan line trend: What’s happening?

Across TikTok and Instagram, videos tagged #sunburnttanlines have racked up millions of views. Clips show users showing off their “tanning routines”, with some brazenly promoting apps that schedule tanning sessions based on UV levels.

Cancer Council SA prevention and advocacy manager Christine Morris said the behaviour was alarming – especially in Australia, where we have the highest melanoma rates in the world.

“These trends encourage people to expose their skin to harmful UV radiation on purpose, which increases their risk of skin cancer. It’s worrying that young people are prioritising aesthetics over their health,” she said.

Why this trend is especially concerning:

• UV damage is invisible: You can’t feel UV radiation, but just 15 minutes of unprotected exposure can start damaging your skin;
• The stats don’t lie: In Australia, someone is diagnosed with melanoma every half an hour, and one person dies from it every six hours. It’s not just older people at risk, either – skin cancer can strike at any age;
• But it’s not all bad news: Morris said some influencers were using their platforms to promote sun safety.

“We’ve partnered with fashion labels and influencers who are flipping the script, encouraging sun-safe behaviours in creative and engaging ways,” she said.

Debunking common tanning and sunscreen myths

Misinformation is rampant online, so let’s set the record straight with Morris’s help:

Myth 1: Tanning makes you look healthier

Fact: “Every time your skin tans, it’s a sign of trauma. Tanning doesn’t make you healthier; it damages your DNA and increases your risk of premature aging and skin cancer.”

Myth 2: Darker skin doesn’t need sunscreen

Fact: “While darker skin has more melanin and offers some protection, it’s not immune to UV damage. Anyone spending time in the sun should practice sun-safe behaviours, regardless of skin tone.”

Myth 3: Spray sunscreen is just as effective as lotion

Fact: Morris said sprays often didn’t provide adequate coverage. “They’re harder to apply evenly, and you’re likely to miss spots. Lotions are more reliable.”

Myth 4: Sunscreen in makeup is enough

Fact: “Makeup with SPF is great, but it’s not a replacement for proper sunscreen. You’d need to apply an unrealistic amount of makeup to get adequate protection.”

Myth 5: Sunscreen causes cancer

Fact: “There is no credible evidence that sunscreen causes cancer. In fact, sunscreen is one of the most effective tools we have for preventing skin cancer. Claims to the contrary are unfounded and spread unnecessary fear.”

Australia has some of the world’s highest melanoma rates. Photo: The Post SA

How to stay safe in the sun

If you want more facts, skip the hectic confusion of social media, and head to Skin Cancer: EndTheTrend. This website is part of the Cancer Council’s campaign to stop suntans being normalised and challenge harmful attitudes about sun safety.

As the website makes all too clear, spending time in the sun without protection isn’t sexy – it’s actually #MakingMelonomas through a #KillerTan. Remember: When the #SunsOutCancersOut – no matter what TikTok tells you.

The one skincare tip you need to know

If the danger of disease and death isn’t enough to put you off, then what about the fact that skipping sun protection turns all your Sephora serums and fancy facials into wasted time and money?

For all the skincare girlies (and guys), Morris said focusing on sunscreen and sun-safe practices was essential.

“There’s no use investing in expensive skincare products if you’re not protecting your skin from UV damage first,” she said.

“UV exposure is responsible for up to 80 per cent of visible skin aging, and unlike a fine line, this damage is both permanent and preventable.”

So how can you join the #EndTheTrend movement? Here’s the sun-safe habits you need to know:

• Slip into sun-protective clothing that covers as much skin as possible – look for UPF-rated fabrics that block UV rays, or tightly woven cotton and linen;
• Slop on SPF50+ sunscreen generously and reapply every two hours, or after swimming or sweating;
• Slap on a stylish wide-brimmed hat to protect your face, neck, and ears;
• Seek shade during the day’s peak UV hours (usually 10am-4pm). Even better, bring your own portable shade if you’re heading outdoors;
• Slide on a pair of UV-protective sunglasses to shield your eyes from harmful rays;
• Want to make sun safety second nature? Download the SunSmart app to keep tabs on the UV index and get daily reminders to protect your skin. Wherever you are in the world, this app has your back, showing you when the index hits three, which is time to cover up from UV.

The good news: Changing the narrative

While the TikTok trend is concerning, there’s hope. Morris said arming people with scientific facts empowered them to feel good about their natural skin tone.

“Last year, we worked with fashion labels and influencers who embraced sun-safe fashion. They not only supported our message but kept promoting it beyond the campaign. It shows that when people understand the risks, they’re willing to make positive changes.”

Sun-safe practices are also becoming more stylish, as more people opt for UPF-rated clothing, wide-brimmed hats, and SPF-friendly skincare routines.

“You can look great and stay protected at the same time – it’s not an either-or situation,” Morris said.

This article first appeared in The Post SA. Read the original here