The Australia Day 2017 lamb ad doesn’t even mention Australia Day

The advertisement has purposefully left out the term Australia Day, despite tradition.

The advertisement has purposefully left out the term Australia Day, despite tradition. Photo: MLA

Meat and Livestock Australia’s (MLA) advertisement for Australia Day 2017 does not mention Australia Day at all, an apparent statement about the debate surrounding the country’s national day.

MLA is famous for its annual Australia Day ad campaign, originally chest beating displays of overt patriotism that were abrasive toward those who didn’t celebrate the day the “Australian way”.

But given recent debate over whether Australia Day’s January 26 date should be changed – some believe the date signifies the day Indigenous Australians were invaded by Britain – MLA has produced 2017’s ad from an Aboriginal perspective.

Watch it here:

The ad opens with an Indigenous Australian on a beach saying “first here”, before he tells his friend – also an Indigenous Australian – to “fire up the barbie [barbeque]”.

Then dressed in traditional clothing, Dutch, British, German, Chinese, Italian, Greek and French people (among other races) arrive on shore.

The ad shows all the cultures getting along together at one big beach party, hosted by the original Indigenous Australians shown at the start.

australia day lamb ad

Poh Ling Yeow asks in the ad: ‘Aren’t we all Australian?’. Photo: MLA

The ad even fails to “crack a vegan joke”, something the MLA ads had done in the past.

At one point some at the party cry “Hey! It’s the boat people”.

To which former Masterchef contestant and tv chef Poh Ling Yeow states: “Aren’t we all boat people?”.

“And you’re welcome,” the aboriginal man says to rapturous applause.

The ad also features notable Australians like Wendell Sailor, Cathy Freeman and Adam Gilchrist.

“Thanks for having us guys, great spot for a barbie,” Adam Gilchrist says to the Indigenous Australians to end the ad.

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