The Duchess of Sussex has renamed her lifestyle brand As Ever, dropping a rare image of young daughter Lillibet in the process.

In a video uploaded to her Instagram account early on Wednesday (Australian time), Meghan Markle revealed that Netflix is not only the streaming platform for her forthcoming series With Love, Meghan, but a partner in her business.

The new website for the venture – previously known as American Riviera Orchard – features a picture of the duchess and her three-year-old daughter photographed from a distance, walking hand-in-hand across a sunny lawn with palm trees in the background.

The home page of Meghan’s new website, featuring her and daughter Lilibet. Image: Asever.com

Meghan joked about the first product released by her business in 2024, a limited edition jar of strawberry jam.

“Of course, there will be fruit preserves. I think we’re all clear at this point that jam is my jam,” she said.

“But there’s so many more products that I just love that I use in my home and now it’s time to share it with you, so I can’t wait for you to see it.”

At the start of the video, husband Prince Harry can be heard in the background saying “it’s recording” before Meghan reveals the news about her business to her 1.9 million followers.

“In two weeks, my show is coming out, which I’m so excited for, and also my business, which I think there’s been a lot of curiosity about,” she says.

“Last year, I had thought ‘you know what, American Riviera that sounds like such a great name, it’s my neighbourhood, it’s a nickname for Santa Barbara’, but it limited me to things that were just manufactured and grown in this area.

“Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge.”

A trademark application filed in February 2024 shows the company plans to offer downloadable and printed recipe books, tableware, textiles, and jams and marmalades. Meghan said she had secured the new name in 2022.

“As Ever, essentially means as it’s always been, and if you’ve followed me since 2014 with the Tig, you know, I’ve always loved cooking and crafting and gardening,” she said.

“This is what I do, and I haven’t been able to share it with you in the same way for the past few years but now I can.”

Meghan’s Netflix series had been due to premiere in January but was delayed amid the devastation of the Los Angeles wildfires.

The eight-part series – in which the duchess shares cooking, gardening and hosting tips – will drop on March 4.

-with AAP