Taylor Swift’s Reputation rises again after buy-back
Taylor Swift reclaimed the rights to the original master recordings of her first six studio albums. Photo: AAP
Taylor Swift’s Reputation album has re-entered the top five of the Billboard 200 chart after she bought back her masters.
The pop megastar recently made a landmark $US360 million ($A551 million) deal to reclaim the rights to her original master recordings of her first six studio albums.
Since then, Swifties have been busy streaming the 2017 record, leading to a 1184 per cent spike in sales in a week, per music data tracker Luminate.
The majority of sales are from streaming, with an increase of 125 per cent to 34.75 million on-demand streams.
The 14-time Grammy winner shared the news of the sale via a message posted to her official website.
“I’m trying to gather my thoughts into something coherent, but right now my mind is just a slideshow,” she wrote.
“A flashback sequence of all the time I daydreamed about, wished for, and pined away for a chance to get to tell this news.
“I almost stopped thinking it could ever happen, after 20 years of having the carrot dangled and then yanked away. But that’s all in the past now.
“I’ve been bursting into tears of joy at random intervals ever since I found that this is really happening.
“I really get to say those words. All of the music I’ve ever made … now belongs … to me.”
The 35-year-old singer specified the rights she now owns include her music videos, concert films, unreleased tracks, album art and photography.
She also referred to the collection as encompassing “the memories, the magic, the madness, every single era, (her) entire life’s work”.
In 2019, music executive Scooter Braun acquired the masters of Swift’s early discography – Taylor Swift, Fearless, Speak Now, Red, 1989 and Reputation – for $US300 million ($A459 million).
Swift publicly criticised the move, claiming she was not given the opportunity to purchase them herself.
The rights were later sold to the investment firm Shamrock Capital.
Swift began re-recording the albums under her ownership after signing a deal with Universal Music Group and Republic Records in 2018 before executing her new ownership deal.
