Australiaâs favourite choc bikkie, Tim Tams, takes on America

They are the creamy bricks of chocolatey goodness that are guaranteed to impress any sweet-toothed visitor to Australia.
Now, Tim Tams are going stateside, taking on Oreos and other American choc-snack favourites in a bid to crack the crowded US âcookieâ market.
The iconic Australian biscuits are sold in 40 countries, but despite a trial run that began seven years ago, have not been widely available in the US until recently.
The Original, Classic Dark and Chewy Caramel flavours are now available in supermarkets and grocery stores, as well as Dark Mint, which is exclusive to the US.
News of the biscuitâs expansion have so far been met with glee by American snack lovers, who took to social media to celebrate.
Tim Tams are better than Oreos.
Yeah I said it.
â V (@Inferno_V) January 25, 2017
https://twitter.com/BrendChistopher/status/824912156030177282
It also warranted media coverage in The New York Times, with the publication even touting the âTim Tam Slamâ, which Aussie ex-pats and celebs have dutifully demonstrated for years.
âAmericans have their Oreos, Canadians dote on marshmallow Whippets, and for Australians, the cookie of choice is a Tim Tam,â the NYT wrote.
âCrisp chocolate biscuits coated in chocolate hug a creamy filling.
âA popular way to eat one is to bite a corner off both ends and suck your milk or coffee up through the cookie.â
More Tim Tams are consumed across the world per capita than any other chocolate biscuit, according to the National Museum of Australia.
The biscuit was invented by Arnottâs director of food technology Ian Norris and was first released in February 1964.
Named by Ross Arnott, Tim Tams is a nod to the horse that won the 1958 Kentucky Derby.
The National Museumâs listing said that âdespite Arnottâs purchase by American company Campbellâs Soup Companyâ the biscuits have managed to âretain their iconic status in Australiaâ.
âAt the factory in Huntingwood, NSW, more than 3000 Tim Tams are produced every minute, with more than 45 million packets of all varieties sold in Australia every year,â the Museum said.
While the âOriginalâ flavour remains the classic Tim Tam, various other incarnations have found their way into stores around the world.
They include a Tia Maria flavour, Piña Colada, Coconut Cream, Salted Caramel, Red Velvet and a Cheese flavour that is sold in Indonesia.








