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Oodie cops massive fine over ‘unacceptable’ safety breach

Oodie sold children's garments without the required fire safety warnings.

Oodie sold children's garments without the required fire safety warnings. Photo: Oodie

The maker of popular loungewear brand Oodie has been fined more than $100,000 over a concerning breach of safety standards.

Davie Clothing has paid $101,280 in penalties after being issued with infringement notices for failing to include fire safety warnings on six items in its children’s range.

The Australian Competition and Consumer Commission said its investigation into the popular Oodie products began after a consumer complaint.

“Fire hazard-warning labels are crucial to alert consumers to the high fire danger of products and to help keep children safe,” ACCC deputy chair Catriona Lowe said.

“Children can suffer serious burns if their clothing catches fire and we urge consumers to remain especially vigilant when kids are more likely to be near artificial heating or open flames.”

Oodie issued a voluntary recall in August last year after complaints to the consumer watchdog. A recall notice published at the time warned the hooded garments had a “risk of serious burn injuries if exposed to a heat or flame source”.

Affected styles were avocado, fruit faces, happy flowers, blue tie-dye, charcoal, and stripes. They were sold directly through the Oodie website.

The ACCC found that more than 2460 children’s “beach Oodies” sold between September 2022 and July 2023 did not have the required high fire-danger warning labels.

“This serves as an important reminder to suppliers of kids clothing to ensure all their relevant products meet safety standards, particularly regarding the use of fire danger warning labels,” Lowe said.

“Failure to take the necessary steps to comply can result in consumers being unaware of high fire-danger risk, which is unacceptable. This is particularly concerning where children’s clothing is concerned.”

The warnings are required by the Consumer Goods (Children’s Nightwear and Limited Daywear and Paper Patterns for Children’s Nightwear) Safety Standard 2017.

The ACCC has also accepted a court-enforceable undertaking from Davie Clothing. The company has committed to publishing a corrective notice on its website and establishing and maintaining an ACL Compliance Program.

“We would like to address a labelling matter concerning the first production run of the Kids’ Beach Oodies that you have purchased,” the notice says.

“While the safety of these products is not compromised, we regret to inform you that they do not comply with the Ministry of Business, Innovation & Employment due to the absence of the required red fire hazard warning label.

“There is a risk of serious burn injuries if exposed to a heat or flame source.”

Anyone who has one of the affected garments should contact Oodie via its website or email [email protected].

The affected range is no longer available for sale in Australia.

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