More than 5000 Australians cast their votes in the 2024  Product of the Year (POY) awards, and the winners suggest many are loving what the supermarkets are offering under their own labels.

Research conducted by NielsenIQ for POY suggests 86 per cent of Australians are employing cost-saving techniques when grocery shopping and 45 per cent are opting for home brands to save some money.

“Alongside this, three in five are making the ultimate ‘snack-rifice’ and removing indulgent foods and snacks like chocolates, desserts and premium nuts from their shopping lists, in order to cut down costs,” POY said in a media release.

Coles took out the most awards with 19 wins out of 44, while Woolworths scooped up 10.

Aldi was crowned the most affordable by customers this year.

The best products Coles has on offer

From protein bars to baking mixes to pasta, Coles’ own brands proved to be a favourite in many categories.

“For the fourth year, Coles has held its leading retailer title for its award-winning products that continue to raise the bar when it comes to innovation, quality and value for money — speaking to what customers are looking for when they step into a supermarket,” POY director Sarah Connelly said.

Coles had 19 products that won at the Product of the Year Awards. Photo: Supplied

Winning products at Coles:

• Coles Joyful Protein Bar Range 5 pack
• Coles Ultimate Gluten Free Chocolate Chip Cookies Baking Mix 500g
• Coles Ultimate Gluten Free 40 per cent Chocolate Chip Cookies 252g
• Coles Finest All Butter Puff Pastry Cheese Mini Twists 75g
• Coles BOM Dairy Free Chocolate Liquid Breakfast 3 pack
• Coles Finest Belgian Dark Chocolate range 100g
• Coles Flame Grilled Burger Sauce 360g
• Cucina Matese Triple Cheese Pasta Sauce 550g
• Coles Finest Mini Tart Selection 6pk
• Dreams Crumb True Lemon Meringue Cupcake 2pk
• Coles Finest Thick & Juicy Beef Burgers 2 Pack 300g
• Coles Finest Australian Lamb Shanks with Massaman Curry Sauce1kg
• Coles Finest Beef with Margaret River Shiraz Sausages 500g
• Coles Finest Spanish Truffle 3 Month Matured Cheese 140G
• Coles PerForm Build Chicken Filled Tortellini Pasta 360g
• Coles Sweet Potato Waffle Fries 500g
• KOi Shampoo Bar 100g
• KOi Foaming Handwash Starter Kit 40g
• Woofin’ Good Peanut Butter Flavour Dog Treat Biscuits 800g

Woolworths’ winners

Woolies also had a number of goods which were highly rated among consumers.

Many of the supermarket’s fresh offerings seemed to be a favourite, in addition to some cleaning items.

There were a few Woolworths items at the Product of the Year Awards. Photo: Supplied

Winning products at Woolworths:

• Woolworths Chicken Kyiv Bites with Creamy Garlic Filling 400g
• Woolworths Thick Cut Beef Eye Fillet 320g
• Woolworths Greek Pot Set Yoghurt 1kg
• Woolworths Smokey BBQ Slaw Kit
• Strike Pro Mould Killer Spray 500ml
• Clean Laundry Liquid Tropical Bloom 2L
• Macro Free Range Chicken Boneless Butterflied Chicken Moroccan
• Woolworths Lemon & Herb Panko Crumbs 200g
• Macro Pasture Raised Carbon Neutral Eggs
• Woolworths Slow Raised Whole Chicken

The Product of the Year Awards homewares winners have been revealed.

Pantry and household favourites

There were also a few items which are available at both Coles and Woolworths that got a nod at this year’s awards.

Nutella Biscuits won the Sweet Biscuit category, while Nescafe Original Choc Mocha Inspired by Tim Tam won best coffee.

Hydralyte Plus proved itself to be a loved supplement and Tassal won two awards for its seafood.

In terms of homewares, Koala won two awards. The first for the Koala Kirribilli Bed Base and the second for its Stunner Sofa Bed.

The best mattress over $1500, as voted for by consumers was the Emma Zero Gravity Mattress, however the Origin Hybrid Mattress, which retails for less than $1500, was named as one to watch.